Ah, Glossier, the brand that’s redefined the beauty game for the millennial demographic. You get skincare that’s more personalized than a Spotify playlist, and make-up that celebrates individualization rather than masking your natural vibe.
But what if I told you, buckle up, we’ve found not one, but 10 brands that channel the same energy? Brands that understand the ethos of personalization, that share Glossier’s focus on skincare-first, and give you room to be your own beauty guru. Intrigued? You should be.
Look, shopping for beauty and fashion ain’t just about filling up an online cart; it’s an experience, right? These brands elevate your shopping experiences to cloud nine. We’re talking products that range from skincare to sunglasses, bags to swimsuits, and let’s not forget those chic jackets, dresses, and tops.
And let’s talk details: hot colors, a variety of fabric choices, and eye-catching patterns, cuts, and prints. These brands have such a strong vibe they practically hand you consumer loyalty on a silver platter.
Why settle for less when you can have it all? Scroll down and let’s deep-dive into these 10 brands that are giving Glossier a run for its money. Whether you’re looking to spruce up your wardrobe or elevate your skincare game, we’ve got you covered.
So, quit settling for off-the-rack experiences when you can get something tailor-made for you. What are you waiting for? Your next favorite brand is just a scroll away.
In A Hurry? Here Are The Brands Mentioned In This Article
| Brand | What You’ll Love | What to Watch For |
|---|---|---|
| Ami Cole | Light-as-air skincare that screams individualization. Plus, they’re all about that no-makeup makeup look. | If you’re into dramatic transformations, this might not hit the mark. |
| Saie Beauty | Seriously cool shopping experiences with a focus on clean, natural ingredients. | Some products lean on the pricier side, so prepare your wallet. |
| Rose Inc. | The consumer loyalty is real, thanks to their premium beauty and skincare range. | Limited range. They’re more about quality than quantity. |
| Milk Makeup | Unapologetically bold hot colors and fabric-like textures in their products. | Might be a bit too edgy if you’re into super classic looks. |
| Kosas | High-performing dresses—oops, I mean products—that focus on skincare. | Again, on the pricier side. High-quality doesn’t always come cheap. |
| Freck Beauty | Killing it with patterns and cuts, especially in their unique packaging. | If you’re not into the boho aesthetic, this might not be your vibe. |
| EM Cosmetics | Mastering the art of personalization. You’ll feel like each product was made just for you. | Limited skincare line. It’s mainly a makeup haven. |
| Fourth Ray Beauty | The millennial demographic loves their approachable skincare and beauty range. | Some feel the skincare leans basic. |
| UNDONE Beauty | Sunglasses level cool, but for makeup. Plus, prices that won’t make you cry. | Not the widest range when it comes to colors and prints. |
| ILIA Beauty | Eco-conscious bags—err, packaging—and a tight focus on skincare. | If you’re not into the ‘natural look’, you may want to skip this one. |
10 Brands Like Glossier
Hey, beauty junkies! We all love Glossier’s vibe, right? From that clean, millennial pink aesthetic to skincare that makes your face glow like you just downed three liters of water and slept for nine hours. But there’s a big world of beauty out there.
So why not add a few more names to your favorites list? Get ready to make some room in your makeup drawer or skincare fridge because we’ve curated a list of 10 brands that give Glossier a run for its money.
Ami Cole: The Everyday Glow-up
Alright, first up is Ami Cole. Let’s chat about this gem, shall we? It’s a brand that’s all about celebrating individuality. When it comes to skincare, they don’t just have your back; they have your face, neck, and basically your whole life. Their approach is all about looking like you, but with a sprinkle of stardust.
What you’ll dig is that Ami Cole has the same skincare-first approach as Glossier, making you feel like you’re investing in long-term beauty, not just a quick fix. But, heads up, this isn’t the brand to go to if you’re looking for that full-glam, all-out transformation.
Saie Beauty: Clean, Green, and Oh-So Chic
Next on the list is Saie Beauty, the epitome of responsible chic. If you’re the kind of person who reads ingredient lists like thrillers, you’re gonna love this. They go all-in on natural ingredients without sacrificing performance. Trust me, their shopping experience is so clean, it’s like the farm-to-table of beauty stores.
The kicker here is the quality of their products which, fair warning, leans toward the pricier side. So, this might not be your everyday impulse-buy brand, but hey, we all deserve a treat sometimes.
Rose Inc: When Less is More
When Rose Inc. steps onto the beauty stage, everyone listens. This is the kind of brand that could sell you snow in winter and make you feel like you got a deal. They focus on quality, not quantity, making them a cult fave.
Their product line is a bit on the limited side, but what they do offer, they do well. It’s like that friend who’s good at everything they try. Just know that with a brand this exclusive, you might not get the wide range of products you’re used to.
Milk Makeup: Edgy Meets Effortless
Whoever said beauty is pain never met Milk Makeup. If you’re the adventurous type that loves to experiment with hot colors, their line is basically your playground.
Be warned, though; Milk Makeup is not for the faint-hearted. It leans on the edgier side of things. So if your idea of bold is adding an extra coat of clear mascara, this brand might make you blush.
Kosas: The High Performer
Oh, Kosas, the Harvard of beauty brands. The products feel like they should come with a degree in skincare science or something. These folks offer high-performing items that are so darn good you’ll want to show them off.
Again, top-notch stuff doesn’t come cheap. But, hey, quality’s worth a few extra bucks, right? It’s kinda like buying a designer dress; you’re paying for the craftsmanship.
Freck Beauty: The Boho Chic Alternative
Move over mainstream, Freck Beauty is in town. Think of this brand as Glossier’s hipster cousin, complete with boho patterns and all the quirky vibes. Their packaging alone will have you snapping pics for Instagram.
But a quick heads up: the boho aesthetic is not everyone’s cup of tea. If your vibe is more Wall Street than Coachella, this might not be your brand.
EM Cosmetics: The Personal Shopper of Beauty
If you’re into products that feel tailor-made for you, meet EM Cosmetics. Their line is all about personalization. Honestly, you’ll feel like they read your beauty diary or something.
But keep in mind that while they kill it in the makeup game, their skincare line is a bit limited. So you might need to look elsewhere for your serums and toners.
Fourth Ray Beauty: Millennial Meets Skincare
Alright, Fourth Ray Beauty knows what millennials want, probably because they asked them. Their skincare is as approachable as a Golden Retriever and it’s perfect for the everyday skincare routine.
However, if you’re into complex, multi-step skincare routines, you might find Fourth Ray a bit basic. But basic isn’t always bad; sometimes it’s just easier.
UNDONE Beauty: Uncomplicated and Affordable
Budget beauties, assemble! UNDONE Beauty is all about keeping it real, simple, and oh-so affordable. The vibe is like, “I woke up this fabulous, and you can too, without going bankrupt.”
While the affordability is a major plus, their color range can be a bit limited. But hey, they cover the basics, and sometimes that’s all you need.
ILIA Beauty: The Conscious Choice
Last but not least, ILIA Beauty. For those of you who like their beauty like they like their food—sustainable and responsibly sourced—this one’s for you. ILIA is all about that eco-friendly life.
Their focus on natural and organic ingredients might not give you the dramatic, full-glam look, but it’s perfect for the ‘no-makeup’ makeup days.
And there you have it! A rundown of 10 brands that are giving Glossier a serious run for its money. Trust me, your skincare fridge and makeup bag are about to get a whole lot more crowded. So, what are you waiting for? Happy shopping, beauties!
The Aesthetic: Millennial Pink & Minimalism
The aesthetic is like the Instagram feed of your dreams—clean, minimalist, with that iconic millennial pink. It’s the “I woke up like this” of the beauty world but, like, if you actually woke up in a Wes Anderson movie. You’ve got those easy-to-use, lightweight packages that scream, “Hey, I’m approachable, but also super chic.”
The Fame Game: Skincare First, Make-Up Second
What’s Glossier famous for? Let’s break it down:
- Skincare Over Make-Up: You know how some brands make you feel like you need to paint a new face on to look good? Glossier’s like, “Nah, let’s make your skin so darn awesome you don’t need much else.”
- Simplicity Is Key: Forget 10-step skincare routines. They focus on products that are easy to use. Swipe, pat, go!
- The ‘You, But Better’ Vibe: Their makeup isn’t about transforming you into someone else. It’s about enhancing what you’ve already got.
- Community-Centric: Before they even drop a product, they’re asking their fans what they want. It’s like they’re building a beauty army and everyone gets a say.
- Inclusivity: Multiple shades for multiple folks. They’re pretty good at making everyone feel welcome at their beauty party.
What to Watch Out For
Look, no brand’s perfect. Glossier’s got their shtick, but it might not be for everyone. Their minimal approach means if you’re a fan of the full glam—like, Kim K level—this might not be your jam.
Glossier is all about that minimalist, millennial pink, ‘you-but-better’ life. Famous for skincare that doesn’t require a PhD to figure out, and makeup that’s more chill than a cucumber.
So, would you say you’re a Glossier aficionado or more of a maximalist diva? Either way, there’s no judgment here. We’re all just trying to look less like a zombie when we roll out of bed, right?
Reasons Why You Might Look For Brands Like Glossier
Ah, Glossier. The brand that turned minimalist makeup into a full-blown movement. If you’re anything like me, you’ve been tempted to fill up your virtual cart with their shiny, millennial-pink packaged goods more than once. But hold up! Ever found yourself wondering if there are other brands out there like Glossier? You’re not alone, my friend.
Also see: https://brandslikeit.com/brands-like-astr-the-label/
The Glossier Glow Isn’t For Everyone
First off, let’s acknowledge the elephant in the room: Glossier products can feel like they’re made for people who already have perfect skin. You know what I mean? They’re all about that natural glow, which is awesome if your skin wakes up like that. But what if you’re dealing with acne, dryness, or, heaven forbid, a combination of both? The “effortless” look suddenly seems like a lot of effort.
The Money Factor
Let’s be real, Glossier ain’t cheap. While it’s not necessarily breaking the bank, those $20 to $30 purchases add up over time. We’re all looking to save some cash where we can, right?
The Need for More Choices
Glossier has its charm, but the range can feel a bit… limited. If you’re in the mood to experiment or need something a bit more specific, you might find their offerings a tad restricting. Plus, not all of us are into that rose-scented life, you know?
So, What Now? Alternatives, Baby!
- Check out Milk Makeup: Vegan, cruelty-free, and just as Instagrammable. Milk Makeup has a variety of products, from hydrating oils to bold lip colors. And let me tell you, their Kush Mascara is to die for.
- Elf Cosmetics for the Budget-Conscious: If your wallet’s crying out for mercy, Elf is where you can hear it sigh in relief. Good quality and it won’t make your bank account sob.
- Drunk Elephant for Skincare Nerds: If you’re keen on understanding what exactly you’re putting on your face, Drunk Elephant lists out every ingredient and what it does. It’s the skincare geek’s paradise, and their products actually work!
Look Before You Leap
While you’re exploring, remember to read the ingredients list, especially if you have sensitive skin. Also, patch tests are your friend. Don’t just slap a new product on your face and hope for the best.
In the End, You Do You
I get it, the Glossier allure is strong. But life’s too short to not explore all your options. You might find something that fits your needs better, or hey, you might circle back to Glossier knowing it truly is your cosmetic soulmate. Either way, you’ll be making a more informed choice, and that’s what it’s all about, isn’t it?
So go ahead, spread your wings. Your perfect beauty routine is out there waiting for you to swipe right.
We’re Michele and Allan Wilson, a dynamic duo of brand experts with a passion for simplifying the world of comparisons. Through relatable stories and straightforward advice, we transform challenging brand decisions into enjoyable explorations. With a touch of humor, we break down complex choices into manageable steps, guiding you through the brand maze while fostering a genuine connection. Our expertise lies in dissecting brand philosophies, highlighting hidden gems, and sharing practical solutions. Join us on a journey to unravel the mysteries of brands, discover unique options, and embark on a brand-savvy adventure together!